Does the plan re-brand State College Borough?

Why is it being suggested that the Borough change its logo?
In the draft report, the consultants suggest that the Borough might want to ‘modernize’ the logo to something bolder that conveys its professionalism and interaction with peer organizations. Only one paragraph in the report is dedicated to the topic and no specific recommendation is made for how the logo should look. As with many recommendations of the Plan, it was included in the report as a placeholder that the Borough could revisit either in the short or long term if there is community support for the idea.

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